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The influence of brand preference on the perception of brand names
Engel, James E.; Stern, Louis W. - In: Proceedings of the Winter Conference of the American … (1964), pp. 197-211
Persistent link: https://www.econbiz.de/10003540283
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The role of psychological commitment in consumer behavior: An evaluation of the theory of cognitive dissonance
Engel, James F.; Light, M. Lawrence - In: Applications of the sciences in marketing management, (pp. 179-206). 1968
Persistent link: https://www.econbiz.de/10003540312
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A disaggregate analysis of consumer choice under uncertainty
Epstein, L. - In: Econometrica : journal of the Econometric Society, an … 43 (1975) 5/6, pp. 877-892
Persistent link: https://www.econbiz.de/10003540943
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Social security and saving: The extended life cycle theory
Feldstein, Martin - In: The American economic review 66 (1976) 2, pp. 77-86
Persistent link: https://www.econbiz.de/10003546079
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Using simultaneous latent structure models to analyse group differences : exploratory analysis og buying style items
Clogg, Clifford C.; Much, James M. - In: Journal of business research : JBR 12 (1984) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10003516005
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Trade marks : report on a survey among housewives
1975
Persistent link: https://www.econbiz.de/10003517897
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Examining the consumer belief-behavioral space
Lessig, V. Parker; Copley, Thomas P. - 1973
Persistent link: https://www.econbiz.de/10003518338
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Consumer behavior: disbursements and welfare
Bilkey, Warren J. - In: Science in marketing, (pp. 137-160). 1965
Persistent link: https://www.econbiz.de/10003518593
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Decline in the status of household decision-making
Cooper, Peter - In: Esomar congress (1968) 2, pp. 901-914
Persistent link: https://www.econbiz.de/10003518615
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Subjective economics: factors in a psychology of spending
Cooper, Peter - In: Research in marketing. Papers read at the 7. Annual …, (pp. 120-133). 1964
Persistent link: https://www.econbiz.de/10003518617