Buckley, Patrick G.; Mahaffey, Tom; Turner, Ronald E. - In: Journal of Marketing for Higher Education 7 (1996) 3, pp. 1-15
<title>ABSTRACT</title> One problem of adult education providers is attracting people to take courses at their institution of learning. Adult educators are aided in this task if they know the factors influencing students' educational choices. The present research determines the factors influencing adult...
