The establishment of an integrated Partner Relationship Management (PRM) system can potentially address several aspects of channel collaboration in a digital environment and offers a wide range of benefits to the members of the logistics networks. In this paper, a logistics partnerships typology...

The Internets unbounded opportunity for inter-firm exchanges is limited by concerns about trust, however, little is known about the development and formation of trust in the area of electronic business-to-business relationships. Drawing on existing research the aim of paper is to explore...

Purpose – The purpose of this paper is to present an effectiveness conceptual framework to evaluate the overall performance of corporate advertising web sites towards the multiple advertising, promotional and relationship marketing objectives of their establishment. Specifically,...