strategy for marketing Islam as a religion. Design/methodology/approach – In this exploratory research, convenient sampling was … as spiritual tourism products to market their religion – Islam. These organisations attracted Muslim and non …

serve to remind entrepreneurs that they cannot neglect the element of religion in their marketing activities, particularly …

“unattractive” reputation; the role of religion in the choice of residential locations; and the role of Islamic marketing vis …: religion and identity are the common threads that bind zongo dwellers together; zongo dwellers seem to be more religious than … the average city dweller; religion informs the behavior of most zongo dwellers; though income plays a role, religion seems …

evaluating luxury value dimensions. As the study is about Iranian Muslim consumers, the role of religion in consumer behavior has …

, collectivistic religion affiliated trust model in e‐commerce. Design/methodology/approach – This article develops an integrated model … by using consumer religio‐centrism and religious commitment to identify the collectivistic religion respondents and its … in a web‐based retailer is influenced by culture, at least as represented by affiliation to a religion. Within a …

findings serve to remind entrepreneurs and marketers in general that they cannot neglect the element of religion in their … academicians in their research endeavours. Originality/value – Investigating and measuring the influence of religion in general and …

Purpose Among various factors which help in shaping the attitude of consumers, religion and religiosity too play a … vital role. This paper aims to inquire into the impact of religion and religiosity on the attitudes of Hindu and Muslim … there is a significant difference in the attitude of consumers on the basis of religion and religiosity. Research …