Summary Our study of German television content production firms entering the Hungarian market and other markets, and of U.S. firms entering the German market shows that foreign market entry in this industry often takes the form of network entry and, in some cases, collective network entry. The...

Many researchers take as axiomatic the proposition that economic action in clusters is embedded in dense, durable and trust-based social networks. It is suggested here that the bias towards high-trust, enduring relations obscures the competitive dynamics of networks, even where co-operation can...