Similar Search Results

Consumption, identity, and the sociocultural cnstitution of "preferences" : reading women's magazines

Starr-McCluer, Martha - In: Review of social economy : publication of the … 62 (2004) 3, pp. 291-305

Persistent link: https://www.econbiz.de/10002379994

A Study on Preferences of Female Customers in the Purchase Decision of Cars in Chennai

Jayakrishnan, Balaji - 2019

In the recent years, women's driving four wheeler has become a very common sight all over the India. According to a … survey, 85% of women are in the driving seat for all purchases. Yet, many independent marketing and communication agencies … reveal that 80% of women believe that the automotive industry as a whole is not doing a good job at representing women, and …

Persistent link: https://www.econbiz.de/10012863020

A Conjoint Based Approach on Female Customers’ High Relevant Attributes Towards Passenger Car Preferences

Jayakrishnan, Balaji; Aruna, Dr. R.; Arumugam, Thangaraja; … - 2020

Automobile industry has become more competitive in recent years as customers’ expectations are ever changing. As the nature of the environment grows more competitive, the demand to meet customer expectations has grown significantly. One of the key pieces of information that would assist car...

Persistent link: https://www.econbiz.de/10014031406

Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

Postmodernism, ethnicity, and celebrity culture in women's symbolic consumption

Gbadamosi, Ayantunji - In: International journal of market research 62 (2020) 5, pp. 561-577

Persistent link: https://www.econbiz.de/10012308960

Female consumers as agents of change for transforming the environmental sustainability landscape

D'Souza, Clare M.; Taghian, Mehdi - In: International journal of consumer studies 41 (2017) 3, pp. 353-360

Persistent link: https://www.econbiz.de/10011708132

Do women perceive incivility from men as selective? : examining main effects, coping responses, and boundary conditions

Lopez-Alvarez, Grisel; Cardador, M. Teresa; Restubog, Simon - In: Human resource management 63 (2024) 3, pp. 517-532

Persistent link: https://www.econbiz.de/10014543789

Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage

Ranjitha G. P.; Unnithan, Anandakuttan B.; Belk, Russell W. - In: International journal of consumer studies 47 (2023) 1, pp. 350-372

Persistent link: https://www.econbiz.de/10014248875

Women, uniforms and brand identity in Barclays Bank

Barnes, Victoria; Newton, Lucy A. - In: Business history 64 (2022) 4, pp. 801-830

Persistent link: https://www.econbiz.de/10013363301

Gaze behaviour, body image in women and online apparel shopping

Hollett, Ross C.; Panaia, Peta M.; Smart, Aimee H. - In: International journal of consumer studies 47 (2023) 5, pp. 1999-2011

Persistent link: https://www.econbiz.de/10014335663