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Radio's clutter conundrum : better memory for ads, worse attitudes toward stations

Potter, Robert F.; Callison, Coy; Chambers, Todd; … - In: JMM : the international journal on media management 10 (2008) 4, pp. 139-147

Persistent link: https://www.econbiz.de/10003789753

Die Relevanz fiktionaler Medienwelten für das Marketing

Gröppel-Klein, Andrea; Spilski, Anja - In: Medien im Marketing : Optionen der Unternehmenskommunikation, (pp. 97-129). 2009

Persistent link: https://www.econbiz.de/10003771282

Moderne Medienwirkungsforschung : was die Unternehmenskommunikation von der Kommunikationswissenschaft lernen kann

Bonfadelli, Heinz - In: Medien im Marketing : Optionen der Unternehmenskommunikation, (pp. 5-39). 2009

Persistent link: https://www.econbiz.de/10003771287

Quantifying the skewed distribution of activity in virtual communities within a longitudinal study

Schoberth, Thomas; Heinzl, Armin; Rafaeli, Sheizaf - 2009

Persistent link: https://www.econbiz.de/10003850461

Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis

Wilson, B. Kemp; Vocino, Andrea; Adam, Stewart; Stella, … - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10008905966

Private regulation by platform operators : implications for usage intensity

Claussen, Jörg; Kretschmer, Tobias; Mayrhofer, Philip - 2010

Platforms operators act as private regulators to increase usage and maximize profits. Their goals depend on the development of the platform: overcoming the chicken-egg problem early on requires attracting platform participants while quality becomes more important later on. Private regulators...

Persistent link: https://www.econbiz.de/10008779789

Bloggers' motivations and behaviors : a model

Huang, Chun-Yao; Shen, Yong-Zheng; Lin, Hong-Xiang; … - In: Journal of advertising research 47 (2007) 4, pp. 472-484

Persistent link: https://www.econbiz.de/10003614118

The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes

Hung, Kineta H.; Li, Stella Yiyan - In: Journal of advertising research 47 (2007) 4, pp. 485-495

Persistent link: https://www.econbiz.de/10003614532

More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups

Mason, Peyton R.; Davis, Boyd H. - In: Journal of advertising research 47 (2007) 4, pp. 496-506

Persistent link: https://www.econbiz.de/10003614536

A status report on podcast advertising

Haygood, Daniel M. - In: Journal of advertising research 47 (2007) 4, pp. 518-523

Persistent link: https://www.econbiz.de/10003614546