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Current trends in US media measurement methods

Gunzerath, David - In: JMM : the international journal on media management 14 (2012) 2, pp. 99-106

Persistent link: https://www.econbiz.de/10009571077

Audience evolution and the future of audience research

Napoli, Philip M. - In: JMM : the international journal on media management 14 (2012) 2, pp. 79-97

Persistent link: https://www.econbiz.de/10009571079

Audience measurement and media fragmentation : revisiting the monopoly question

Taneja, Harsh - In: The journal of media economics 26 (2013) 4, pp. 203-219

Persistent link: https://www.econbiz.de/10010346821

Audience currencies in the age of big data

Napoli, Philip M. - In: JMM : the international journal on media management 18 (2016) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10011529108

Worldwide Readership Research Symposium 9 : Florence 1999 ; deutsche Übersetzung von ausgewählten Session Papers

Löffler, Ute (contributor) - Worldwide Readership Research Symposium <9, 1999, Florenz> - 2000 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002243310

Commercial audience retention of television programs : measurement and prediction

Song, Lianlian; Shi, Yang; Tso, Kwok Fai Geoffrey - In: International journal of advertising : the review of … 41 (2022) 3, pp. 435-461

Persistent link: https://www.econbiz.de/10013209342

Audience Measurement and Media Fragmentation : Revisiting the Monopoly Question

Taneja, Harsh - 2013

Many studies have examined contests between audience measurement systems in media markets. These suggest that the … audience measurement industry is a natural monopoly. This study revisits the question with a novel approach by investigating a … market at a time when two measurement services provided data. Executives were interviewed in the Indian television market on …

Persistent link: https://www.econbiz.de/10013077932

Developing an instrument to measure consumers' multimedia usage in the purchase process

Voorveld, Hilde A. M.; Bronner, Fred; Neijens, Peter C.; … - In: JMM : the international journal on media management 15 (2013) 1, pp. 43-65

Persistent link: https://www.econbiz.de/10009738737

Validity and reliability evidence of a new version of the internet self-efficacy scale

Hsu, Ti; Huang, Liang-cheng - In: Implementing new business models in for-profit and …, (pp. 314-322). 2011

Persistent link: https://www.econbiz.de/10009126065

Detecting falsification in a television audience measurement panel survey

Sharma, Sharan; Elliott, Michael R. - In: International journal of market research 62 (2020) 4, pp. 432-448

Persistent link: https://www.econbiz.de/10012308945