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International journal of market research : JMRS ; the journal of the Market Research Society
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"It does my head in ... buy it, buy it, buy it!" : the commercialisation of UK children's web sites
Nairn, Agnès
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10003790597
Saved in:
2
Researching children : are we getting it right? : a discussion of ethics
Nairn, Agnès
;
Clarke, Barbie
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 177-198
Persistent link: https://www.econbiz.de/10009535010
Saved in:
3
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
4
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2009
Persistent link: https://www.econbiz.de/10003794819
Saved in:
5
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre
;
Money, Arthur
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 257-274
Persistent link: https://www.econbiz.de/10003436748
Saved in:
6
Children and privacy online
Nairn, Agnès
;
Monkgol, Dowsiri
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10003468998
Saved in:
7
Measuring childhood materialism: refining and validating Schor's Consumer Involvement Scale
Bottomley, Paul A.
;
Nairn, Agnès
;
Kasser, Tim
; …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003990419
Saved in:
8
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2007
Persistent link: https://www.econbiz.de/10003541204
Saved in:
9
How effective is creativity? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
10
Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona
;
Nairn, Agnès
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011545549
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