An experiment was conducted in France to evaluate the impact of health information on consumers' choice between two different types of fish. Successive messages revealing risks (methylmercury) and benefits (omega-3s) of consuming the fish, along with consumption recommendations, were delivered....

De plus en plus fréquemment, l'information des consommateurs est utilisée comme un outil de gestion des risques sanitaires, par le biais de l'étiquetage, de programmes de prévention ou de recommandations de consommation. Nous nous sommes particulièrement intéressés à ce dernier outil...

An experiment was conducted in France to evaluate the impact of health information on consumer’s choice. Fish have positive and negative health attributes, and we focus on fish species of diverging risk-benefit ratios. Successive messages revealing risks (methylmercury) and benefits...