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The importance of marketing da...
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Markenführung
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2,808
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Bruhn, Manfred
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162
Hitt, Michael A.
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Huber, Frank
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Kumar, V.
82
Hinterhuber, Hans H.
78
Rugman, Alan M.
73
Meffert, Heribert
70
Matzler, Kurt
66
Keuper, Frank
62
Heinemann, Gerrit
61
Kraus, Sascha
61
Wirtz, Bernd W.
61
Bauer, Hans H.
60
Müller-Stewens, Günter
60
Ahlert, Dieter
59
Verhoef, Peter C.
59
Vrontis, Demetris
59
Verbeke, Alain
58
Wiedmann, Klaus-Peter
58
Foss, Nicolai J.
57
Smith, Alan D.
56
Herrmann, Andreas
55
Han, Heesup
54
Stock-Homburg, Ruth
53
Weber, Jürgen
53
Burmann, Christoph
52
Gemünden, Hans Georg
52
Teece, David J.
52
Whittington, Richard
52
Wildemann, Horst
52
Hollebeek, Linda D.
51
Krafft, Manfred
51
Becker, Wolfgang
50
Buckley, Peter J.
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Fritz, Wolfgang
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Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Campus Verlag
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Shaker Verlag
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OECD
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Springer International Publishing
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Journal of business research : JBR
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
581
Springer eBook Collection
433
Gabler Edition Wissenschaft
359
International journal of hospitality management
357
Europäische Hochschulschriften / 5
279
Strategic management journal
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The journal of business & industrial marketing
263
Technological forecasting & social change : an international journal
260
Harvard business review : HBR
251
Harvard-Business-Manager : das Wissen der Besten
232
The journal of services marketing
232
Springer eBook Collection / Business and Economics
224
The service industries journal
224
Journal of strategic marketing
216
Journal of the Academy of Marketing Science
206
Long range planning : LRP ; international journal of strategic management
203
Business horizons
187
International journal of project management : the journal of The International Project Management Association
186
Research
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Cogent business & management
157
Journal of business strategy
157
International journal of electronic customer relationship management : IJECRM
156
International journal of production economics
156
Management decision : MD
156
International journal of business information systems : IJBIS
155
Journal of business ethics : JOBE
148
Strategy & leadership : a publication of Strategic Leadership Forum
147
International journal of contemporary hospitality management
145
Tourism management : research, policies, practice
142
Journal of marketing
137
Journal of strategy and management
136
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
136
Business strategy and the environment
134
Premier reference source
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Journal of hospitality marketing & management
127
European management journal
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European journal of marketing : EJM
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
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EconStor
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USB Cologne (business full texts)
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BASE
133
OLC EcoSci
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1
Organisationskonzept "Customer Focus"
Bastian, Harald
- In:
Kundenorientierung im Touristikmanagement
,
(pp. 63-99)
.
2000
Persistent link: https://www.econbiz.de/10003778410
Saved in:
2
The imperatives of e-business : case study of a failed project
McLaughlin, Stephen
- In:
Journal of business strategy
30
(
2009
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10003832984
Saved in:
3
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
Bürkle, Hans
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003861582
Saved in:
4
Banken-Handbuch Firmenkundenmarketing : erfolgreiche Vermarktungs- und Vertriebskonzepte für Kreditinstitute
Bergmans, Bernhard
-
2007
Persistent link: https://www.econbiz.de/10003408640
Saved in:
5
Struktur und Erfolgswirkung der Kundenbeziehungsfähigkeit
Wirtz, Bernd W.
;
Lütje, Sebastian
;
Ullrich, Sebastian
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
4
,
pp. 147-161
Persistent link: https://www.econbiz.de/10003969880
Saved in:
6
Rules to break and laws to follow : how your business can beat the crisis of short-termism
Peppers, Don
;
Rogers, Martha
-
2008
Persistent link: https://www.econbiz.de/10003543393
Saved in:
7
Unternehmensfitness mit der TEMP-Methode : motivierte und eigenverantwortlich handelnde Mitarbeiter sind kein Zufall
Knoblauch, Jörg
-
2007
Persistent link: https://www.econbiz.de/10003532653
Saved in:
8
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
9
Bold : how to be brave in business and win
Smith, Shaun
;
Milligan, Andy
-
2011
-
1st ed
Persistent link: https://www.econbiz.de/10008938760
Saved in:
10
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
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