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Consumer behaviour
76
Konsumentenverhalten
75
Marketing theory
53
Marketingtheorie
50
Marketing
48
Marketing management
41
Marketingmanagement
41
Theorie
34
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31
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Naresh K. Malhotra
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Russell W. Belk
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English
309
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107
German
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Sheth, Jagdish N.
399
Parvatiyar, Atul
25
Sharma, Arun
25
Sheth, Jagdish
20
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Jain, Varsha
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Ambika, Anupama
4
Bechwati, Nada Nasr
4
Howard, John A.
4
Birnik, Andreas
3
Birnik, Anna-Karin
3
Gross, Barbara L.
3
Kitchen, Philip J.
3
Koschmann, Anthony
3
Kotler, Philip
3
Lutz, Richard J.
3
Newman, Bruce I.
3
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
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Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business Research
9
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Global business perspectives series
7
European Journal of Marketing
6
Journal of marketing
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Indian business research
2
Journal of Services Marketing
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
Working Series in marketing research
2
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
304
OLC EcoSci
46
USB Cologne (EcoSocSci)
28
Other ZBW resources
23
RePEc
15
BASE
2
EconStor
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The business school in the twenty-first century : emergent challenges and new business models
Thomas, Howard
;
Lorange, Peter
;
Sheth, Jagdish N.
-
2013
Persistent link: https://www.econbiz.de/10009786675
Saved in:
102
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
103
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
104
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
105
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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106
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
107
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
108
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
109
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
110
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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