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Inspirational applications, Part I: marketing education
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505778
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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505800
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Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505803
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Qualitative methods, Part I: interpretive approaches
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505806
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Globalization of Indian multinationals : what lies ahead?
Sheth, Jagdish N.; Singh, Rahul - In: Handbook of emerging market multinational corporations, (pp. 137-153). 2015
Persistent link: https://www.econbiz.de/10010491505
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Legends in marketing: Kent B. Monroe
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009233650
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Legends in marketing
Los Angeles, Calif. [u.a.] : Sage - 1.2010 -
Persistent link: https://www.econbiz.de/10009233680