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Consumer behaviour
75
Konsumentenverhalten
74
Marketing theory
53
Marketingtheorie
50
Marketing
48
Marketing management
41
Marketingmanagement
41
Theorie
34
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34
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30
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English
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Sheth, Jagdish N.
398
Parvatiyar, Atul
25
Sharma, Arun
25
Sheth, Jagdish
20
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Jain, Varsha
4
Ambika, Anupama
3
Birnik, Andreas
3
Birnik, Anna-Karin
3
Gross, Barbara L.
3
Kitchen, Philip J.
3
Koschmann, Anthony
3
Kotler, Philip
3
Lutz, Richard J.
3
Newman, Bruce I.
3
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
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Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business Research
9
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Global business perspectives series
7
European Journal of Marketing
6
Journal of marketing
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Indian business research
2
Journal of Services Marketing
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
Working Series in marketing research
2
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
303
OLC EcoSci
46
USB Cologne (EcoSocSci)
28
Other ZBW resources
23
RePEc
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BASE
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EconStor
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131
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
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132
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
133
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
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134
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
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135
Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505800
Saved in:
136
Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505803
Saved in:
137
Qualitative methods, Part I: interpretive approaches
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505806
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138
Globalization of Indian multinationals : what lies ahead?
Sheth, Jagdish N.
;
Singh, Rahul
- In:
Handbook of emerging market multinational corporations
,
(pp. 137-153)
.
2015
Persistent link: https://www.econbiz.de/10010491505
Saved in:
139
Legends in marketing: Kent B. Monroe
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009233650
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140
Legends in marketing
Los Angeles, Calif. [u.a.] : Sage
-
1.2010 -
Persistent link: https://www.econbiz.de/10009233680
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