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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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Marketing management
Zaltman, Gerald; Maclnnis, Deborah J.; Smith, Daniel C.; … - 2018
Persistent link: https://www.econbiz.de/10011900063
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915
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Legends in strategic marketing
Los Angeles : SAGE - Volume 1-
Persistent link: https://www.econbiz.de/10011803928
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935