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Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
Naidu, G.M.; Parvatiyar, Atul; Sheth, Jagdish N.; … - In: Journal of business research : JBR 46 (1999) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10006730182
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A ORGANIZATIONAL DYNAMICS - Marketing productivity: Issues and analysis Af:140
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Operations research, Management science : OR MS ; the … 43 (2003) 3, pp. 247-250
Persistent link: https://www.econbiz.de/10006506503
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B: ORGANIZATIONAL BEHAVIOR - Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals Bz:140
Naidu, G.M.; Parvatiyar, Atul; Sheth, Jagdish N.; … - In: Operations research, Management science : OR MS ; the … 40 (2000) 5, pp. 513
Persistent link: https://www.econbiz.de/10006514955
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Peter Drucker on marketing: an exploration of five tenets
Uslay, Can; Morgan, Robert E.; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10008210606
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra S.; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-767
Persistent link: https://www.econbiz.de/10008250660
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10008332359
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Mindful consumption: a customer-centric approach to sustainability
Sheth, Jagdish N.; Sethia, Nirmal K.; Srinivas, Shanthi - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10008780885
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Raising Marketing's Aspirations
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 141-143
Persistent link: https://www.econbiz.de/10007748586
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Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - In: Review of marketing research 8 (2011), pp. 243-267
Persistent link: https://www.econbiz.de/10009957651