Resolving the tension between theories E and O of change / Michael Beer & Nitin Nohria -- Purpose of change. Value maximization and the corporate objective function / Michael C. Jensen -- The puzzles and paradoxes of how living companies create wealth: why single-valued objective functions are...

The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed.Learning Objective: To give students an understanding of how to create a sustainable multi-stakeholder firm