1. Measuring the return on investment for technology initiatives : trends and issues -- 2. The ROI model : history and background -- 3. Establishing the need for the technology project -- 4. Collecting data -- 5. Isolating the effects of strategic technology investments -- 6. Exposing the value...

1. The need for the ROI methodology in the meetings and events industry -- 2. The ROI methodology : a brief overview -- 3. The alignment : defining needs and objectives -- 4. Measuring inputs and indicators -- 5. Measuring reaction and perceived value -- 6. Measuring learning and confidence --...