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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V. - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
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The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C. - In: Journal of interactive marketing : a quarterly … 23 (2009) 3, pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
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Managing dynamics in a customer portfolio
Homburg, Christian; Steiner, Viviana V.; Totzek, Dirk - In: Journal of marketing 73 (2009) 5, pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
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Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.; Taylor, Gail Ayala; Grantham, Kimberly D. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
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Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: The marketing : accounting interface, (pp. 163-181). 2016
Persistent link: https://www.econbiz.de/10011442636
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Incorporating dynamics in customer lifetime value models
Lewis, Michael - In: Handbook of research on customer equity in marketing, (pp. 101-117). 2015
Persistent link: https://www.econbiz.de/10010483496
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Vertrauen als Determinante des Customer Lifetime Value : Versuch einer Operationalisierung
Beck, Chris - 2001
Persistent link: https://www.econbiz.de/10001725936
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A greenhouse approach for value cultivation
Dahlgaard, Jens Jörn; Pugna, Adrian; Potra, Sabine; … - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 836-852
Persistent link: https://www.econbiz.de/10011581108
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Sustainable value propositions : framework and implications for technology suppliers
Patala, Samuli; Jalkala, Anne; Keränen, Joona; … - In: Industrial marketing management : the international … 59 (2016), pp. 144-156
Persistent link: https://www.econbiz.de/10011622894