The past few years have seen increasing interest in taking the notion of customer lifetime value (CLV) and extending it to value a customer base (with subsequent links to corporate valuation). The application of standard textbook discussions of CLV sees us performing such calculations using a...

In recent years, customer relationship management (CRM) has been a topic of the utmost importance for scholars and managers. Despite the evidence provided by numerous empirical studies, many companies that have implemented CRM systems report unsatisfactory levels of improvement. This study...

The Role of SMEs in Western Economies -- SME Financing: A Life Cycle Approach -- SME Financing: Investigation of Firm and Industry Effects -- SME Owners’ Financing Preferences -- Discussion and Conclusions