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Desperately seeking the elusive epistemic consumer : reflections on reflexivity
Thompson, Craig J. - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 642-661
Persistent link: https://www.econbiz.de/10014549843
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Imagining post-marketing : neo-animist resource circulation and value cocreation
Arnould, Eric J.; Helkkula, Anu - In: Journal of business research : JBR 176 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014550369
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Special section: the moral legitimatisation of money and debt in consumer society
Arnould, Eric J.; Soila, Tuomas; Hietanen, Joel; … - In: Marketing theory 24 (2024) 2, pp. 193-203
Persistent link: https://www.econbiz.de/10014631391
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Hybridations des relations homme-nature et changements de pratiques de consommation : une analyse au prisme des ontologies de Descola
Marchais, Dorian; Roux, Dominique; Arnould, Eric J. - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 3-30
Persistent link: https://www.econbiz.de/10014633058
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Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance
Rémy, Eric; Roux, Dominique; Arnould, Eric J.; … - In: Recherche et applications en marketing : RAM 39 (2024) 1, pp. 78-100
Persistent link: https://www.econbiz.de/10014633064
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Commentaire sur "Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance" : le marketing doit penser sa propre évolution à l’ère de l’...
Dekhili, Sihem; Merle, Aurélie; Ochs, Adeline - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 119-134
Persistent link: https://www.econbiz.de/10014633067
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Developing and renewing marketing as a scientific discipline through reflexive cocreation
Helkkula, Anu; Arnould, Eric J. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 168-173
Persistent link: https://www.econbiz.de/10014225830
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Glocalization in service cultures : tensions in customers' service expectations and experiences
Helkkula, Anu; Arnould, Eric J.; Chen, An - In: Journal of service research 26 (2023) 2, pp. 233-250
Persistent link: https://www.econbiz.de/10014246208
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Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.; Dion, Delphine - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
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Consumer culture theory
Arnould, Eric J. (ed.); Thompson, Craig J. (ed.);  … - 2023 - Second edition
Persistent link: https://www.econbiz.de/10014393245