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Arnould, Eric J.; Price, Linda L. - In: Journal of advertising research 46 (2006) 3, pp. 251-262

Persistent link: https://www.econbiz.de/10007390439

How Does Organizational Identification Form? A Consumer Behavior Perspective

Press, Melea; Arnould, Eric J. - In: Journal of Consumer Research 38 (2011) 4, pp. 650-650

This article takes a consumer behavior perspective to investigate how constituents come to identify with organizations. Using longitudinal and cross-sectional interview data collected in two contexts (one consumer and one employee), the data illustrate that constituents engage with two conduits,...

Persistent link: https://www.econbiz.de/10009368452

Implementing a Customer Orientation: Extension of Theory and Application

Norman Kennedy, Karen; Goolsby, Jerry R.; Arnould, Eric J. - In: Journal of marketing 67 (2003) 4, pp. 67-81

Persistent link: https://www.econbiz.de/10005931539

Commercial Friendships: Service Provider-Client Relationships in Context

Price, Linda L.; Arnould, Eric J. - In: Journal of marketing 63 (1999) 4, pp. 38-56

Persistent link: https://www.econbiz.de/10005964057

Going to Extremes: Managing Service Encounters and Assessing Provider Performance

Price, L.; Arnould, Eric J.; Tierney, Patrick - In: Journal of marketing 59 (1995) 2, pp. 83-97

Persistent link: https://www.econbiz.de/10005997272

Dynamic Transformations for Base-of-the-Pyramid Market Clusters

Arnould, Eric J.; Mohr, Jakki J. - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 254-274

Persistent link: https://www.econbiz.de/10006149765

Re-Inquiries - Postassimilationist Ethnic Consumer Research: Qualifications and Extensions

Askegaard, Søren; Arnould, Eric J.; Kjeldgaard, Dannie - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 160-170

Persistent link: https://www.econbiz.de/10006643647

Reflections - Consumer Culture Theory (CCT): Twenty Years of Research

Arnould, Eric J.; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 868-882

Persistent link: https://www.econbiz.de/10006644478

How Individuals' Cherished Possessions Become Families' Inalienable Wealth

Curasi, Carolyn Folkman; Price, Linda L.; Arnould, Eric J. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 609-622

Persistent link: https://www.econbiz.de/10006645058

River Magic: Extraordinary Experience and the Extended Service Encounter

Arnould, Eric J.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 24-45

Persistent link: https://www.econbiz.de/10006687969