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Mehr fürs Geld : Marketing pun...
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60
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56
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51
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48
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47
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34
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34
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27
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27
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26
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26
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25
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1
Periscopic media tour
Henry, Craig
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003497155
Saved in:
2
Entre consommateurs et marchés financiers, quel rôle pour la direction marketing?
Benoit-Moreau, Florence
- In:
Revue française du marketing
213
(
2007
),
pp. 57-71
Persistent link: https://www.econbiz.de/10003515055
Saved in:
3
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
-
1993
Persistent link: https://www.econbiz.de/10000876070
Saved in:
4
"Marktgesetze" und strategische Unternehmensführung : eine kritische Analyse des PIMS-Programms
Venohr, Bernd
-
1988
Persistent link: https://www.econbiz.de/10000087619
Saved in:
5
Marketing Return on Investment (MROI) : Leitgrößen zur Steuerung
Meffert, Heribert
;
Perrey, Jesko
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003647084
Saved in:
6
Kommunikation I : effizientere Kundenansprache im Bereich von B2C
Barta, Thomas
;
Johannsen, Nicolai
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 195-211)
.
2007
Persistent link: https://www.econbiz.de/10003650918
Saved in:
7
Kommunikation II : Optimierung an einem Beispiel aus der Pharmaindustrie
Agarwal, Sanjeev
;
Meyer, Thomas
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 212-220)
.
2007
Persistent link: https://www.econbiz.de/10003650942
Saved in:
8
The marketing accountability imperative : driving superior returns on marketing investments
Dunn, Michael E.
;
Halsall, Chris
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003788356
Saved in:
9
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
10
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
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