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Innovations in market segmentation and customer data analysis
Rück, Hans R. G.; Mende, Marcus - In: Trends and Issues in Global Tourism 2008, (pp. 133-148). 2008
Persistent link: https://www.econbiz.de/10003645897
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Segmentation of the tourism market for Jakarta : classification of foreign visitors' lifestyle typologies
Srihadi, Tara Farina; Hartoyo; Sukandar, Dadang; … - In: Tourism management perspectives : TMP 19 (2016), pp. 32-39
Persistent link: https://www.econbiz.de/10011555347
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Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina - In: Management 15 (2020) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
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Food market segmentation based on consumer preferences using outranking multicriteria approaches
Casas-Rosal, José Carlos; Segura, Marina; Maroto, … - In: International transactions in operational research : a … 30 (2023) 3, pp. 1537-1566
Persistent link: https://www.econbiz.de/10013473148
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Culture, product differentiation and market segmentation : a structural analysis of the motivation and satisfaction of tourists in Amsterdam
Romão, João; Neuts, Bart; Nijkamp, Peter; Leeuwen, … - In: Tourism economics : the business and finance of tourism … 21 (2015) 3, pp. 455-474
Persistent link: https://www.econbiz.de/10011334595
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Research agenda for tourism and the Chinese dream : dialogues and open doors
Weaver, David B.; Becken, Susanne; Ding, Peiyi; … - In: Journal of travel research : a quarterly publication of … 54 (2015) 5, pp. 578-583
Persistent link: https://www.econbiz.de/10011348812
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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Place marketing of hot spring regions : a market segmentation based on Chinese tourists' perceptions of healthfulness of places
Chang, Lizone; Beise-Zee, Rian - In: International journal of leisure and tourism marketing … 3 (2012/13) 4, pp. 364-377
Persistent link: https://www.econbiz.de/10010359147
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Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu; Wang, Yao-Chin; Lin, Yueh-hsiu; Jiang, … - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
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International tourists' decision timing : cross-national differences
Thrane, Christer; Farstad, Eivind; Dybedal, Petter - In: Tourism economics : the business and finance of tourism … 20 (2014) 2, pp. 227-240
Persistent link: https://www.econbiz.de/10010351443