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Handbuch der Marktforschung
Behrens, Karl Christian (contributor) - 1974
Persistent link: https://www.econbiz.de/10000342848
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Auf kleiner Zahl basierende Umfrageergebnisse und ihre Aussagekraft
Stroschein, Fritz-Reinhard - 1986
Persistent link: https://www.econbiz.de/10000705112
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Marketing classics : a selection of influential articles
Enis, Ben Melvin (compiler); Cox, Keith K. (contributor) - 1969
Persistent link: https://www.econbiz.de/10000570048
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Essentials of consumer behavior : concepts and applications
Block, Carl E.; Roering, Kenneth J. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10000042259
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Innovative Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Das Konsumentenverhalten : Grundlagen für die Marktforschung
Müller-Hagedorn, Lothar - 1986
Persistent link: https://www.econbiz.de/10009701286
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Modern marketing research : a behavioral science approach
Schreier, Fred T. - 1963
Persistent link: https://www.econbiz.de/10002790915
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Disadvantaged Hispanic consumers : a research perspective and agenda
Andreasen, Alan R. - In: Journal of consumer affairs : official publication of … 16 (1982) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10001838575