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Ermittlung von Preisbereitschaften und Preisabsatzfunktionen
Voeth, Markus; Niederauer, Christian - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 1073-1095). 2008
Persistent link: https://www.econbiz.de/10003573378
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Modellgestützte Absatzprognosen auf High-Tech-Märkten : eine theoretische und empirische Untersuchung
Gnibba, Kumiko (contributor) - 2006
Persistent link: https://www.econbiz.de/10003529945
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A comparison of antecedents and consequences of market mavens and opinion leaders
Hoyer, Wayne D.; Stokburger-Sauer, Nicola - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 215-236). 2007
Persistent link: https://www.econbiz.de/10003531955
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Exploitation to engagement : the role of market research in getting close to niche targets
Brooks, Victoria - 2007
Persistent link: https://www.econbiz.de/10003538141
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003538156
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Marktforschung : Basis für Marketing, Kommunikation und Vertrieb
Keller, Bernhard - In: Fundraising im Non-Profit-Sektor : Marktbearbeitung von …, (pp. 17-31). 2010
Persistent link: https://www.econbiz.de/10003984812
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Data selection and procurement
Mela, Carl F. - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
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Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C. - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
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Power-base research in marketing channels : a narrative review
Hopkinson, Gillian C.; Blois, Keith J. - In: International journal of management reviews : IJMR 16 (2014) 2, pp. 131-149
Persistent link: https://www.econbiz.de/10010380690