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Although involved in projects of influent institutions like the Cowles Commission, the NBER, and the Michigan Survey Research Center (SRC), George Katona, the "pioneer student and chief collector of consumer anticipations data" (Tobin, 1959, p. 1) is virtually absent from accounts of the topics...
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Introducing the Study of Lean and Value-Based Management -- Theoretical Background of Lean and Value-Based Management -- Methodology to Align Lean and Value-Based Management -- Examining Prior Research of Lean Management -- Lean Value Creation Process: Findings from Primary Data -- Discussion of...
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The long interview is an intensive questioning of informants selected for their special knowledge, experiences and … insights (or ignorance) of the topic under study. The objectives of the long interview include learning the thinking, feeling … in their own language. The chapter compares the strengths and weaknesses of the long interview to other primary data …
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