This research was conducted to study the influence of banking advertisement on the bank's customer satisfaction; it contained four hypotheses about four different variables which were an advertisement, social media advertisement efficiency, and effectiveness. The survey collected 300...

In developed countries, numerous wealthy fast-growing clients with diverse finance-related needs, require sophisticated and tailored financial solutions. Therefore, under the pressures of the converging market and competitive forces, the tasks of attracting and attaining clients require a higher...