Sáez-Ortuño, Laura; Coll, Santiago Forgas; … - In: Journal of innovation & knowledge : JIK 8 (2023) 2, pp. 1-12
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However …, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major … information provided by users when registering online, and to determine which user profiles lie the most, and why. This entailed …