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Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
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Sold on language : how advertisers talk to you and what this says about you
Sedivy, Julie; Carlson, Greg N.; Carlson, Greg N. - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008826186
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Was bleibt : wie die richtige Story Ihre Werbung unwiderstehlich macht
Heath, Chip; Heath, Dan - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003586461
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Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896 - 1914
Repp, Kevin - In: Selling modernity : advertising in twentieth-century Germany, (pp. 27-51). 2007
Persistent link: https://www.econbiz.de/10003603993
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Visions of prosperity : the Americanization of advertising in interwar Germany
Ross, Corey - In: Selling modernity : advertising in twentieth-century Germany, (pp. 52-77). 2007
Persistent link: https://www.econbiz.de/10003603996
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Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm - In: Selling modernity : advertising in twentieth-century Germany, (pp. 78-101). 2007
Persistent link: https://www.econbiz.de/10003603998
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"Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933 - 1945
Import, Michael - In: Selling modernity : advertising in twentieth-century Germany, (pp. 102-126). 2007
Persistent link: https://www.econbiz.de/10003604002
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"True advertising means promoting a good thing through a good form" : advertising in the German Democratic Republic
Kaminsky, Anna - In: Selling modernity : advertising in twentieth-century Germany, (pp. 262-286). 2007
Persistent link: https://www.econbiz.de/10003604054
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Promoting socialist cities and citizens : East Germany's national building program
Castillo, Greg - In: Selling modernity : advertising in twentieth-century Germany, (pp. 287-306). 2007
Persistent link: https://www.econbiz.de/10003604061
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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman
Krugman, Herbert E. - 2008
Persistent link: https://www.econbiz.de/10003683027