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Emotionale Werbung
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Subject
All
Werbung
13,854
Advertising
11,323
Emotion
10,696
Consumer behaviour
6,506
Konsumentenverhalten
6,400
Werbewirkung
4,333
Advertising effects
4,258
Theorie
2,575
Theory
2,519
Internet marketing
2,049
Online-Marketing
2,049
Wirtschaftspsychologie
1,918
Economic psychology
1,669
USA
1,474
Brand management
1,448
Markenführung
1,427
advertising
1,406
Deutschland
1,338
United States
1,297
Werbepsychologie
1,178
Marketing
1,164
Cognition
1,157
Kognition
1,149
Experiment
1,086
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,017
Personality psychology
1,010
Relationship marketing
976
Social Web
973
Social web
972
Beziehungsmarketing
966
Markenimage
940
Brand image
930
Germany
885
Intelligenz
866
Customer satisfaction
848
Intelligence
844
Kundenzufriedenheit
838
Markenartikel
792
Marketingmanagement
789
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Online availability
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Undetermined
9,622
Free
5,148
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Article
18,446
Book / Working Paper
10,959
Journal
159
Other
19
Database
1
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Article in journal
13,592
Aufsatz in Zeitschrift
13,592
Aufsatz im Buch
1,898
Book section
1,898
Graue Literatur
1,756
Non-commercial literature
1,756
Working Paper
1,546
Arbeitspapier
1,371
Hochschulschrift
867
research-article
618
Thesis
528
Collection of articles of several authors
496
Sammelwerk
496
Aufsatzsammlung
324
Konferenzschrift
224
Lehrbuch
199
Bibliografie enthalten
171
Bibliography included
171
Textbook
160
Dissertation u.a. Prüfungsschriften
129
Case study
125
Fallstudie
125
review-article
121
Conference paper
109
Konferenzbeitrag
109
Conference proceedings
96
review
83
Ratgeber
82
Collection of articles written by one author
81
Sammlung
81
Reprint
71
Guidebook
68
Bibliographie
54
Article
50
Wörterbuch
50
case-report
41
Handbook
37
Handbuch
37
viewpoint
37
conceptual-paper
36
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Language
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English
22,876
German
3,608
Undetermined
2,854
French
130
Russian
44
Polish
23
Spanish
23
Italian
22
Swedish
21
Dutch
12
Hungarian
9
Portuguese
9
Danish
8
Finnish
6
Czech
5
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5
Romanian
5
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3
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3
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Author
All
Kaiser, Harry M.
67
Ashkanasy, Neal M.
61
Septianto, Felix
54
Eisend, Martin
53
Pelsmacker, Patrick de
52
Frey, Bruno S.
46
Gierl, Heribert
42
Taylor, Charles Raymond
41
Winden, Frans A. A. M. van
41
Anderson, Simon P.
39
Kirchler, Erich
39
Bagozzi, Richard P.
38
Kind, Hans Jarle
37
Esch, Franz-Rudolf
34
Mueller, Barbara
30
Pflaum, Dieter
30
Nickel, Volker
29
Okazaki, Shintaro
29
Rosengren, Sara
29
Diehl, Sandra
28
Hopfensitz, Astrid
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Saffer, Henry
27
Benhabib, Jess
26
Chan, Kara
26
Dahlén, Micael
26
Han, Heesup
26
Pepels, Werner
26
Yoon, Hye Jin
26
Bosman, Ronald
25
Bruhn, Manfred
25
Hundhausen, Carl
25
Härtel, Charmine E. J.
25
Rossiter, John R.
25
Sørgard, Lars
25
Zaccour, Georges
25
Ford, John B.
24
Huy, Quy
24
Phau, Ian
24
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Institution
All
National Bureau of Economic Research
91
Springer Fachmedien Wiesbaden
78
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
45
C.E.P.R. Discussion Papers
26
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Springer-Verlag GmbH
14
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
Edward Elgar Publishing
11
IGI Global
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
European Society for Opinion and Marketing Research
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Haufe-Lexware GmbH & Co. KG
8
IP Deutschland GmbH <Köln>
8
NET Institute
8
Shaker Verlag
8
Gesellschaft für Angewandte Wirtschaftspsychologie
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Université Paris-Dauphine
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Verlag Dr. Kovač
6
Economic Research Service, Department of Agriculture
5
Ekonomiska forskningsinstitutet <Stockholm>
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
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Published in...
All
Journal of business research : JBR
425
Journal of advertising research
269
International journal of advertising : the review of marketing communications
223
Journal of advertising : official publication of the American Academy of Advertising
212
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
189
Journal of advertising
185
Psychology & marketing
180
Journal of marketing communications
173
European Journal of Marketing
145
Journal of business ethics : JOBE
142
Journal of Consumer Marketing
136
Journal of economic psychology : research in economic psychology and behavioral economics
136
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
104
Journal of promotion management : JPM
102
Journal of marketing
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Young Consumers
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
International journal of internet marketing and advertising : IJIMA
77
European journal of operational research : EJOR
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing Science
69
Marketing letters : a journal of research in marketing
68
Marketing : ZFP ; journal of research and management
67
Journal of economic behavior & organization : JEBO
66
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Source
All
ECONIS (ZBW)
25,490
USB Cologne (EcoSocSci)
1,679
RePEc
1,050
Other ZBW resources
983
EconStor
247
BASE
90
USB Cologne (business full texts)
30
OLC EcoSci
9
ArchiDok
6
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Showing
51
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60
of
29,584
Sort
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date (newest first)
date (oldest first)
51
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
52
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
53
Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna
-
1994
Persistent link: https://www.econbiz.de/10000893456
Saved in:
54
The persuasive effect of volunteering negative information in
advertising
Swanson, Lauren A.
-
1983
Persistent link: https://www.econbiz.de/10000734132
Saved in:
55
Arbeitshandbuch '
Werbung
'
Wilkes, Malte W.
;
Richter, Helma
-
1982
Persistent link: https://www.econbiz.de/10000559538
Saved in:
56
Interkulturelle
Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
57
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
58
Successful direct mail
advertising
and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
59
Psychological processes and
advertising
effects : theory, research, and applications
Alwitt, Linda F.
(
ed.
);
Mitchell, Andrew A.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000687884
Saved in:
60
Kauf mich! : visuelle Rhetorik in der
Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
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