Mayer, Sabine; Fischl, Iris; Streicher, Jürgen - In: WIFO Monatsberichte (monthly reports) 82 (2009) 8, pp. 633-647
Various instruments are needed to properly address the different requirements and target groups of RTI promotion. Different logics of promotion and the attempt to develop specific offers for each objective and target group lead to overlapping promotion programmes on the one hand; on the other...