With the increasing popularity of Service Oriented Architecture (SOA), service composition is gaining momentum as the potential silver bullet for application integration. However, services are not always perfectly compatible and therefore can not be directly composed. Service mediation, roughly...

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one platform market can enter...