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Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.

Semerkova, L. N. (contributor) - 2005

Persistent link: https://www.econbiz.de/10003920535

Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.

Semerkova, L. N. (contributor) - 2007

Persistent link: https://www.econbiz.de/10008909910

Ethnicity, commodity, in/corporation

Meiu, George Paul (ed.); Comaroff, Jean (ed.); … - 2020

intellectual property. Building on ethnographic case studies from Kenya, Nepal, Peru, Russia, and many other countries, this …

Persistent link: https://www.econbiz.de/10012224973

Language, media and economy in virtual and real life : new perspectives

Cotticelli-Kurras, Paola (ed.); Rizza, Alfredo (ed.) - 2018

Persistent link: https://www.econbiz.de/10011812692

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4

Roberts, Graham H. - 2016

Persistent link: https://www.econbiz.de/10011380839

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4

Roberts, Graham H. - 2016

: imagining the male body in contemporary Russian advertising -- 3. The politics of packaging in post-socialist Russia : labels …, logos, locations -- 4. The final frontier : brands and branding on social media in the new Russia. …

Persistent link: https://www.econbiz.de/10013181832

Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia

Matveev, Alexei V.; Merz, Miwa Y.; Nurgaleeva, Dinara I. - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 260-275

Persistent link: https://www.econbiz.de/10010406532

Imidž Rossii : resursy, opyt, prioritety

Rožkov, Igorʹ Ja.; Kismereškin, Vladimir G. - 2008

Persistent link: https://www.econbiz.de/10003776237

Rossijskie pivnye brendy-lidery: puti formirovanija

Popova, Ekaterina Aleksandrovna - In: Ėkonomičeskij žurnal (2006) 11, pp. 54-82

Persistent link: https://www.econbiz.de/10003354399

Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall

Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938

Persistent link: https://www.econbiz.de/10003887557

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