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Decision making in a changing environment : contribution of marketing models
Barjanski, Michel
;
Faivre, Jean-Philippe
;
Frappa, Jean-Paul
- In:
Esomar congress
32
(
1979
),
pp. 65-144
Persistent link: https://www.econbiz.de/10003481747
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LA QUALITÉ DES ENQUÊTES QUANTITATIVES - Une communication efficace des résultats.
Marbeau, Yves
- In:
Revue française du marketing
(
2001
)
185
,
pp. 53-66
Persistent link: https://www.econbiz.de/10007968696
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