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How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai; Carlson, Jeffrey R.; Chen, Sixing - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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About time in marketing : an assessment of the study of time and conceptual framework
Carlson, Jeffrey R.; Ross, William T.; Coulter, Robin A.; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 136-154
Persistent link: https://www.econbiz.de/10012162436
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A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika; Scheinbaum, Angeline Close; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
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When polychronicity affects salesperson performance : the effects of improvisation, role ambiguity, and sales job complexity
Carlson, Jeffrey R.; Ross, William T. - In: Industrial marketing management : the international … 107 (2022), pp. 323-336
Persistent link: https://www.econbiz.de/10014230617