Shim, J.P.; Ahn, Kyungmo; Shim, Julie M. - In: Industrial Management & Data Systems 106 (2006) 2, pp. 155-171
Purpose – The purpose of this study is to present an overview of digital multimedia broadcasting (DMB) and to explore the users' perception on DMB cellular phone or “cellevision”, video‐on‐the‐go services that deliver television to cell phones. Design/methodology/approach – This...