In various industries end-product manufacturers acquire core subsystems from upstream technology provider firms, and focus primarily on efficient end-product integration.We examine the strategic interactions between a technology firm that introduces a new subsystem, and the respective...

The first step in transforming strategy from a hopeful statement about the future to an operational reality is to allocate resources to innovation and new product development (NPD) programs. We explore how funding authority affects a manager's allocation of resources between multiple programs in...