Narrow search
Showing 1 - 10 of 122
Cover Image
Pay more get more? : what buyers say
Gelb, Betsy D. - In: Journal of business strategy 31 (2010) 5, pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
Cover Image
Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
Cover Image
When and how to use outplacement
Gelb, Betsy D. - In: Business horizons 29 (1986) 5, pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
Cover Image
Exploring the gray market segment
Gelb, Betsy D. - In: MSU business topics 26 (1978) 2, pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
Cover Image
Gray power : next challenge to business?
Gelb, Betsy D. - In: Business horizons 30 (1977) 2, pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
Cover Image
Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.; Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
Cover Image
From knowing to doing : experience and flexibility make the difference
Gelb, Betsy D.; Geiger-Oneto, Stephanie; Gelb, Gabriel M. - In: Journal of business strategy 29 (2008) 5, pp. 12-18
Persistent link: https://www.econbiz.de/10003772920
Cover Image
A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
Cover Image
Staying on the job after sixty-five
Gelb, Betsy D.; Hunt, David M. - In: Business horizons 22 (1979) 1, pp. 17-21
Persistent link: https://www.econbiz.de/10003563886