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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David; Christensen, Glenn L. - In: Qualitative market research : an international journal 12 (2009) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
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Sophisticated but confused : the impact of brand extension and motivation on source confusion
DeRosia, Eric David; Lee, Thomas R.; Christensen, Glenn L. - In: Psychology & marketing 28 (2011) 5, pp. 457-478
Persistent link: https://www.econbiz.de/10009012661
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Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David; Christensen, Glenn L.; Whitlark, … - In: Advances in business and management forecasting 4 (2006), pp. 183-197
Persistent link: https://www.econbiz.de/10003751391