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Kaiser, Harry M.
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47
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32
Terlutter, Ralf
32
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31
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Nickel, Volker
29
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29
Phau, Ian
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28
Huh, Jisu
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Nilssen, Tore
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Reijmersdal, Eva A. van
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Pepels, Werner
27
Saffer, Henry
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Yoon, Sukki
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Rossiter, John R.
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Schweiger, Günter
26
Zaccour, Georges
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Hundhausen, Carl
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Krishna, Aradhna
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Yoon, Hye Jin
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Journal of advertising research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Marketing letters : a journal of research in marketing
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Young Consumers
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International journal of hospitality management
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Journal of Product & Brand Management
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NBER Working Paper
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Health marketing quarterly
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European journal of operational research : EJOR
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21
Color effects in print
advertising
: a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
22
Third-person
perception
of cosmeceutical product
advertising
: the moderating role of body esteem
Meng, Juan
;
Gonzenbach, William J.
;
Pan, Po-Lin
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 163-171
Persistent link: https://www.econbiz.de/10010517748
Saved in:
23
Pharmaceutical
advertising
as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
24
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
25
Innovativeness of
advertising
activities in the Polish market : advertisers' abilities and recipients'
perception
Nowacki, Robert
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10011339369
Saved in:
26
Creativity, attention and the memory for brands : an outdoor
advertising
field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
27
Advertising
professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
28
How to promote quality
perception
: brand
advertising
or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
29
It looks green : effects of green visuals in
advertising
on Chinese consumers' brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
30
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
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