//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Some consequences of making ad...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,843
Advertising
11,312
Werbewirkung
7,984
Advertising effects
7,758
Consumer behaviour
6,440
Konsumentenverhalten
6,283
Perception
5,868
Wahrnehmung
5,339
Online-Marketing
2,770
Internet marketing
2,763
Theorie
2,126
Theory
2,067
Deutschland
1,836
Brand management
1,708
Markenführung
1,687
USA
1,660
United States
1,482
advertising
1,406
Markenimage
1,380
Brand image
1,377
Germany
1,318
Marketing
1,214
Social Web
1,032
Social web
1,029
Marketingmanagement
962
Marketing management
946
Markenartikel
852
Brand
775
Experiment
743
Emotion
671
Pricing strategy
608
Preismanagement
607
Werbepsychologie
598
Psychology of advertising
556
perception
550
Zielgruppe
511
Internet
494
Target group
488
Celebrity endorsement
467
Celebrity-Werbung
464
more ...
less ...
Online availability
All
Undetermined
7,917
Free
5,023
Type of publication
All
Article
16,393
Book / Working Paper
10,066
Journal
146
Other
21
Database
1
Type of publication (narrower categories)
All
Article in journal
11,230
Aufsatz in Zeitschrift
11,230
Graue Literatur
1,892
Non-commercial literature
1,892
Working Paper
1,741
Aufsatz im Buch
1,600
Book section
1,600
Arbeitspapier
1,467
Hochschulschrift
961
research-article
932
Thesis
628
Collection of articles of several authors
309
Sammelwerk
309
Aufsatzsammlung
186
Konferenzschrift
167
Dissertation u.a. Prüfungsschriften
153
Lehrbuch
138
review-article
130
Case study
123
Fallstudie
123
Textbook
116
Bibliografie enthalten
109
Bibliography included
109
Conference paper
107
Konferenzbeitrag
107
review
96
Article
82
Collection of articles written by one author
76
Sammlung
76
conceptual-paper
61
case-report
59
Conference proceedings
57
Bibliographie
54
Ratgeber
54
Wörterbuch
48
Guidebook
47
viewpoint
44
Reprint
43
Systematic review
30
non-article
30
more ...
less ...
Language
All
English
19,745
German
3,667
Undetermined
3,027
French
115
Spanish
29
Russian
27
Swedish
19
Polish
15
Italian
14
Dutch
11
Portuguese
10
Romanian
7
Danish
6
Finnish
6
Lithuanian
6
Czech
3
Norwegian
3
Serbian
3
Bulgarian
2
Croatian
2
Hungarian
2
Indonesian
2
Slovak
2
Afrikaans
1
Arabic
1
Bosnian
1
Malay (macrolanguage)
1
Multiple languages
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
75
Pelsmacker, Patrick de
75
Gierl, Heribert
71
Eisend, Martin
60
Esch, Franz-Rudolf
52
Taylor, Charles Raymond
47
Anderson, Simon P.
43
Dens, Nathalie
40
Septianto, Felix
39
Diehl, Sandra
38
Wilbur, Kenneth C.
38
Bauer, Hans H.
37
Kind, Hans Jarle
37
Mueller, Barbara
35
Okazaki, Shintaro
32
Rosengren, Sara
32
Terlutter, Ralf
32
Chan, Kara
31
Dahlén, Micael
30
Nickel, Volker
29
Pflaum, Dieter
29
Phau, Ian
29
Stafford, Marla Royne
29
Bruhn, Manfred
28
Huh, Jisu
28
Nilssen, Tore
28
Reijmersdal, Eva A. van
28
Pepels, Werner
27
Saffer, Henry
27
Yoon, Sukki
27
Rossiter, John R.
26
Schweiger, Günter
26
Zaccour, Georges
26
Franses, Philip Hans
25
Hudders, Liselot
25
Hundhausen, Carl
25
Krishna, Aradhna
25
Pauwels, Koen
25
Sørgard, Lars
25
Yoon, Hye Jin
25
more ...
less ...
Institution
All
National Bureau of Economic Research
98
Springer Fachmedien Wiesbaden
73
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
56
C.E.P.R. Discussion Papers
28
Université Paris-Dauphine (Paris IX)
21
Zentralausschuss der Werbewirtschaft
21
Agricultural and Applied Economics Association - AAEA
15
HAL
15
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
EconWPA
12
Axel-Springer-Verlag
11
American Marketing Association
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IGI Global
9
IP Deutschland GmbH <Köln>
9
OECD
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
Institute for the Study of Labor (IZA)
8
NET Institute
8
Verlag Dr. Kovač
8
Österreichische Werbewissenschaftliche Gesellschaft
8
Erasmus Research Institute of Management
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Nomos Verlagsgesellschaft
6
Technische Universität Braunschweig
6
Tilburg University, Center for Economic Research
6
Université Paris-Dauphine
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
5
more ...
less ...
Published in...
All
Journal of advertising research
412
Journal of business research : JBR
357
Journal of advertising : official publication of the American Academy of Advertising
303
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
258
Journal of marketing communications
231
Journal of advertising
187
Journal of retailing and consumer services
165
European Journal of Marketing
158
Psychology & marketing
157
Journal of Consumer Marketing
155
Journal of promotion management : JPM
148
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
130
Journal of marketing research : JMR
125
SpringerLink / Bücher
114
European journal of marketing : EJM
111
Management science : journal of the Institute for Operations Research and the Management Sciences
108
NBER working paper series
98
Journal of promotion management : innovations in planning and applied research
97
Marketing : ZFP ; journal of research and management
97
Journal of marketing
96
International journal of internet marketing and advertising : IJIMA
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
87
Young Consumers
87
Working paper / National Bureau of Economic Research, Inc.
85
International journal of hospitality management
84
Journal of Product & Brand Management
79
NBER Working Paper
77
Health marketing quarterly
75
Journal of current issues and research in advertising : JCIRA
75
European journal of operational research : EJOR
74
Journal of consumer research : JCR ; an interdisciplinary bimonthly
73
Journal of historical research in marketing
73
Marketing Science
72
Journal of business ethics : JOBE
70
Jahrbuch der Absatz- und Verbrauchsforschung
68
Journal of Services Marketing
66
CESifo working papers
65
Strategic Direction
65
more ...
less ...
Source
All
ECONIS (ZBW)
21,862
USB Cologne (EcoSocSci)
1,584
Other ZBW resources
1,380
RePEc
1,245
EconStor
391
BASE
108
USB Cologne (business full texts)
36
OLC EcoSci
11
ArchiDok
10
more ...
less ...
Showing
61
-
70
of
26,627
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing
advertising
improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
62
Effectiveness of animal images in
advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
63
Contribution of vanity to consumer apparel
advertising
perception
Wong, Winifred
;
Malone, Timothy
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
Saved in:
64
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
65
Advertising
spending, mood and level of product information on quality
perception
Koetz, Clara
;
Santos, Cristiane Pizzutti dos
;
Cliquet, …
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10011699992
Saved in:
66
The effect of perceived
advertising
effort on brand
perception
: implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
67
Deceptive
advertising
and third-person
perception
: the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
68
Disentangling location-based
advertising
: the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
69
Are they celebrity followers? : examining the third-person
perception
of celebrity-endorsed
advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
70
Advertising
to the masses : the effects of crowding on the attention to place-based
advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->