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When do purchase intentions predict sales?
Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok - In: International journal of forecasting 23 (2007) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10003567873
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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 964-980
Persistent link: https://www.econbiz.de/10009501078
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Managerial decision making in customer management : adaptive, fast and frugal?
Schmitt, Philipp; Morwitz, Vicki G.; Winer, Russ - In: Wert- und dialogorientiertes Kundenmanagement, (pp. 115-141). 2011
Persistent link: https://www.econbiz.de/10009239976
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Does time fly when you're counting down? : the effect of counting direction on subjective time judgment
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 220-227
Persistent link: https://www.econbiz.de/10009766872
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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 31-47
Persistent link: https://www.econbiz.de/10010383379
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Saving the masses : the impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
Sharma, Eesha; Morwitz, Vicki G. - In: Organizational behavior and human decision processes : … 135 (2016), pp. 45-54
Persistent link: https://www.econbiz.de/10011534855
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Retailer pricing strategy and consumer choice under price uncertainty
Danziger, Shai; Hadar, Liat; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 761-774
Persistent link: https://www.econbiz.de/10010473384
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Europoly money : how do tourists convert foreign currencies to make spending decisions?
Raghubir, Priya; Morwitz, Vicki G.; Santana, Shelle - In: Journal of retailing 88 (2012) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10009513174
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Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10009235362