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Research on innovation has focussed on management structures, processes and tools, whereas research on entrepreneurship and creativity has been more interested in individual personal traits. However, many of the most successful innovative firms and technologies were co-created, by multiple...
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We understand a great deal about the organization and management of new product development in the manufacturing sector, but we know relatively little about how applicable this research and practice is to the service sector. In this paper we introduce and test a framework for managing new...
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