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The indirect approach of semi-focused groups : expanding focus group research through role-playing
Bill, Frederic; Olaison, Lena - In: Qualitative research in organizations and management : … 4 (2009) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10003857659
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A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
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Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
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Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian; Luck, Michael - In: Qualitative market research : an international journal 15 (2012) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
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How to measure brand image : reasoned review
Cian, Luca - In: The marketing review 11 (2011) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10009356734
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The power of qualitative research in the era of social media
Branthwaite, Alan; Patterson, Simon - In: Qualitative market research : an international journal 14 (2011) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10009380572
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A qualitative examination of decoupling, recpoupling and organizational survival of rural retailers
Jackson, Vanessa; Stoel, Leslie - In: Qualitative market research : an international journal 14 (2011) 4, pp. 410-428
Persistent link: https://www.econbiz.de/10009380581
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New frontiers on observational research
Prince, Melvin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009261198
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Co-Evolution und Homöostase : die Qualitative Marktforschung geht neue Wege mit bewährten Tugenden
Teuber, Stephan - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 135-151). 2015
Persistent link: https://www.econbiz.de/10011280764
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Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708