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Using ethnography of communication in organizational research

Kalou, Zoi; Sadler-Smith, Eugene - In: Organizational research methods : ORM 18 (2015) 4, pp. 629-655

Persistent link: https://www.econbiz.de/10011373969

The elicitation capabilities of qualitative projective techniques in political brand image research

Pich, Christopher; Guja Armannsdottir; Dean, Dianne - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 357-394

Persistent link: https://www.econbiz.de/10011376253

Ethnography goes digital : researching professionals using a qualitative mobile app

Pereira, Isabella; Perry, Chris; Johnson, Stephen - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 308-311

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The use of the repertory grid technique in online trust research

Bauman, Antonina - In: Qualitative market research : an international journal 18 (2015) 3, pp. 362-382

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Qualitative consumer & marketing research

Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...