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Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies
Carú, Antonella; Cova, Bernard; Pace, Stefano - In: Management decision : MD 52 (2014) 4, pp. 777-793
Persistent link: https://www.econbiz.de/10010386760
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Visual and projective methods in Asian research : commentary
Belk, Russell W. - In: Qualitative market research : an international journal 16 (2013) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10010204006
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
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Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge - In: International journal of trade and global markets 9 (2016) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
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Oh Mensch - neue Methoden in der qualitativen Marktforschung
Appleton, Edward - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 143-155). 2016
Persistent link: https://www.econbiz.de/10011550301
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Qualitative research
Wright, Len Tiu; Wright, Rose - In: The marketing book, (pp. 191-210). 2016
Persistent link: https://www.econbiz.de/10011471645
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Research methodology in marketing
Thompson, Alan (ed.) - 2014
Persistent link: https://www.econbiz.de/10011516086
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This is going to hurt : compassionate research methods
Hansen, Hans; Trank, Christine Quinn - In: Organizational research methods : ORM 19 (2016) 3, pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
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The child–brand relationship : social interactions matter
Rodhain, Angélique; Aurier, Philippe - In: The journal of product & brand management 25 (2016) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10011563041