This paper offers a systematic analysis of the journalism in Europe and examines whether such journalism can be conceptualized as European. While European economic and political integration has considerably advanced since the 1990's, in communication terms Europe still remains a great challenge....

In a business world where international communication is becoming increasingly important for both large and medium-sized companies, it is important for businesspeople and communication professionals to know some of the pitfalls that could befall them and tips to avoid such problems. This paper...

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

Much has been written about government communication and also about climate change and its consequences. This paper puts these two perspectives together and asks how government communication can contribute or, at worst, even be an obstacle to a reasonable approach concerning the “treatment”...

In a business world where international communication is becoming increasingly important for both large and medium-sized companies, it is important for businesspeople and communication professionals to know some of the pitfalls that could befall them and tips to avoid such problems. This paper...

Companies worldwide must become ever more flexible in their organisation and culture to react to rapidly changing markets. Change management has become a common term in modern day business, and communication is a key aspect of this. All too often, however, the communication in change processes...

Last year, the author of this paper presented his essay “From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications”, showing that systematic understanding of international corporate communications (ICC) is not well developed and proposing a heuristic grid...

This paper examines the perception of the role of those who work in communications, and notes that many PR professionals have qualifications in backgrounds which do not neccesarily relate to pure PR work. It discusses new qualifications in Germany which provide an opportunity for all those...

The old saying goes you can't teach an old dog new tricks - whatever we don't learn in our youth will be impossible to learn later in life. However, for today's PR sector this is certainly not the case. This paper examines the availability of further vocational training in this area, and the...

The author of the text, managing director of PZOK, a leading German PR examination and certification organisation, focuses on the content and standards of examinations, training and further education. Attention is drawn to what a future, and current, PR professional should know, and what...