In a business world where international communication is becoming increasingly important for both large and medium-sized companies, it is important for businesspeople and communication professionals to know some of the pitfalls that could befall them and tips to avoid such problems. This paper...

Companies worldwide must become ever more flexible in their organisation and culture to react to rapidly changing markets. Change management has become a common term in modern day business, and communication is a key aspect of this. All too often, however, the communication in change processes...

Last year, the author of this paper presented his essay “From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications”, showing that systematic understanding of international corporate communications (ICC) is not well developed and proposing a heuristic grid...

Public communication presents a problem for social entrepreneurs - indeed, given the apparent paradox in the very term "social entrepreneur", it might even seem impossible. This article begins by examining why this is the case, and what precise problems are faced in this field. It then suggests...

This biography provides an overview of the academic literature on the topic of PR qualifications in Germany. It is divided into three sections: introductory works for those entering the PR world; basic standard works for PR professionals; and research into the topic for PR training experts

Climate change provides one of the major communicative challenges for 21st century political leadership. This paper analyses how government communication can contribute to or hinder a communicative approach to the issue and the risks and uncertainties involved. The authors then go on to extend...

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...

The significance of international corporate communications (ICC) is growing, and the complexity associated with it is increasing. PR professionals are more and more engaged with international multicultural comparisons and models. Nevertheless, systematic understanding of international corporate...

Global companies and organisations have to be increasingly fast-moving and flexible, in order to react to market changes as rapidly as possible. This places demands upon internal communication, as strategic decisions have to be communicated to the employees. This must be done quickly in order to...

From the earliest days of PR history, PR professionals have restricted their specific contribution to the communicator’s role; they saw themselves as experts in storytelling, in ‘packaging’ the corporate mission or politics, rather than rooting their own activities deep in the heart of...