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Das Markenbild als Element fle...
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Sattler, Henrik
35
Keller, Kevin Lane
33
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32
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28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
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Huber, Frank
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Dawes, John
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Phau, Ian
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21
Meffert, Heribert
19
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19
Hildebrandt, Lutz
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Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
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Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bronnenberg, Bart J.
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Ko, Eunju
16
Chintagunta, Pradeep K.
15
Diamantopoulos, Adamantios
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Dubé, Jean-Pierre
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Kapferer, Jean-Noël
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King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
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Wiedmann, Klaus-Peter
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Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
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Veloutsou, Cleopatra
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Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
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Herrmann, Andreas
13
Japutra, Arnold
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Gesellschaft zur Erforschung des Markenwesens
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NetLibrary, Inc
8
Verlag Dr. Kovač
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FAO
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International Trade Centre
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Österreich / Bundesministerium für Verkehr, Innovation und Technologie
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Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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3
H. F. & Ph. F. Reemtsma <Hamburg>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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2
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2
Center for Economic Research <Tilburg>
2
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The journal of brand management : an international journal
290
Journal of business research : JBR
288
The journal of product & brand management
198
Journal of retailing and consumer services
165
The Trademark reporter
85
Markenartikel : das Magazin für Markenführung
78
Psychology & marketing
77
European journal of marketing : EJM
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing research : JMR
69
SpringerLink / Bücher
69
Journal of marketing
60
Journal of advertising research
56
Business horizons
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Journal of strategic marketing
42
Marketing letters : a journal of research in marketing
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Marketing : ZFP ; journal of research and management
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of consumer marketing
38
Journal of marketing communications
37
Europäische Hochschulschriften / 5
36
IO-Management-Zeitschrift
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of fashion marketing and management
36
Journal of retailing
35
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
The PDMA handbook of new product development
35
International journal of hospitality management
32
Journal of international consumer marketing
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
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ECONIS (ZBW)
11,593
USB Cologne (EcoSocSci)
456
EconStor
47
USB Cologne (business full texts)
27
RePEc
16
ArchiDok
8
BASE
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OLC EcoSci
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Showing
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1
Die sechs Todfeinde neuer Marken
Davidson, J. Hugh
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10003522306
Saved in:
2
Penetration of a new durable industrial good
Hammerich, Helge
- In:
Readings in Danish theory of marketing
,
(pp. 317-325)
.
1966
Persistent link: https://www.econbiz.de/10003570261
Saved in:
3
Die Planung des Absatzes für ein Neues Erzeugnis der Stahlindustrie unter besonderer Berücksichtigung der Werbeplanung
Fromm, Norbert
- In:
Absatzplanung in der Praxis
,
(pp. 57-81)
.
1962
Persistent link: https://www.econbiz.de/10003553909
Saved in:
4
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
Saved in:
5
Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam
-
2009
-
2nd ed., [rev. & expanded]
Persistent link: https://www.econbiz.de/10003711615
Saved in:
6
Voraussetzungen für einen erfolgreichen Relaunch von Konsumgütern : mit Fallbeisp.: Relaunch e. Marke im Heim-Haarpflege-Markt
Zindel, Karin
-
1986
Persistent link: https://www.econbiz.de/10014013667
Saved in:
7
Medicine : statistics of smoking in the member states of the European Community
Todd, Geoffrey
-
1986
Persistent link: https://www.econbiz.de/10000584093
Saved in:
8
Tobacco consumption in various countries
Lee, Peter N.
(
contributor
);
Wilson, M. J.
(
contributor
); …
-
1975
-
4th ed
Persistent link: https://www.econbiz.de/10000326454
Saved in:
9
Absatz von indonesischem Rohtabak in Westeuropa über den Zentralmarkt in Bremen und Möglichkeiten zu seiner Verbesserung
Saefuddin, Ahmad-Muflih
-
1973
Persistent link: https://www.econbiz.de/10000156756
Saved in:
10
Adressbuch Europa :
Tabak
1962
Persistent link: https://www.econbiz.de/10003464329
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