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Das Markenbild als Element fle...
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Markenartikel
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Sattler, Henrik
35
Keller, Kevin Lane
33
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32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Huber, Frank
27
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Bauer, Hans H.
21
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Melewar, T. C.
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Chintagunta, Pradeep K.
15
Diamantopoulos, Adamantios
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Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Wiedmann, Klaus-Peter
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Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
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Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
13
Herrmann, Andreas
13
Japutra, Arnold
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National Bureau of Economic Research
29
World Bank Group
21
Springer Fachmedien Wiesbaden
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12
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
NetLibrary, Inc
8
Verlag Dr. Kovač
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FAO
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International Trade Centre
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Österreich / Bundesministerium für Verkehr, Innovation und Technologie
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Axel Springer Verlag
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Friedrich-Schiller-Universität Jena
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3
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Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
H. F. & Ph. F. Reemtsma <Hamburg>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
American Management Association / Marketing Division
2
American Management Association / Research and Development Division
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Arbeitsgruppe Ökobilanzen
2
Bundesverband der Deutschen Industrie
2
Center for Economic Research <Tilburg>
2
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The journal of brand management : an international journal
290
Journal of business research : JBR
289
The journal of product & brand management
198
Journal of retailing and consumer services
165
The Trademark reporter
85
Markenartikel : das Magazin für Markenführung
78
Psychology & marketing
77
European journal of marketing : EJM
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing research : JMR
69
SpringerLink / Bücher
69
Journal of marketing
60
Journal of advertising research
56
Business horizons
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Marketing : ZFP ; journal of research and management
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of consumer marketing
38
Journal of marketing communications
37
Europäische Hochschulschriften / 5
36
IO-Management-Zeitschrift
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of fashion marketing and management
36
Journal of retailing
35
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
The PDMA handbook of new product development
35
International journal of hospitality management
33
European journal of marketing
32
Journal of international consumer marketing
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
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ECONIS (ZBW)
11,639
USB Cologne (EcoSocSci)
456
EconStor
47
USB Cologne (business full texts)
27
RePEc
16
ArchiDok
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BASE
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OLC EcoSci
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41
Senkrechtstarter : grosse Produktideen und ihre Durchsetzung
Ketteringham, John M.
-
1987
Persistent link: https://www.econbiz.de/10000047730
Saved in:
42
Marketing und Produktplanung
1982
Persistent link: https://www.econbiz.de/10000051630
Saved in:
43
Spielregeln für erfolgreiche Produkte : Erfahrungen aus Marketing und Werbung
Haller, Peter
-
1980
Persistent link: https://www.econbiz.de/10000075864
Saved in:
44
Decision support for marketing new products : paper
Milling, Peter M.
-
1986
Persistent link: https://www.econbiz.de/10000077034
Saved in:
45
Produktinnovationen in Buchverlagen
Wiener, Markus
-
1975
Persistent link: https://www.econbiz.de/10000005057
Saved in:
46
Die Festsetzung des Werbe-Etats für eingeführte Produkte : 1. Die Methoden. 2. Die Gebrauchsanweisung
Kleinert, Horst
-
1981
Persistent link: https://www.econbiz.de/10000011386
Saved in:
47
Evaluferung der Modelle zur Bestimmung strategischer Schlüsselfaktoren
Chrubasik, Bodo
;
Zimmermann, Hans-Jürgen
- In:
Die Betriebswirtschaft : DBW
47
(
1987
)
4
,
pp. 426-450
Persistent link: https://www.econbiz.de/10003717397
Saved in:
48
Bridging the gap between product development and merchandising
Minneman, Edwin
- In:
Proceedings of the ... National Conference of the …
44
(
1961
),
pp. 355-362
Persistent link: https://www.econbiz.de/10003633266
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49
Concept testing
Moore, William L.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10003634361
Saved in:
50
Developer/adopter relationships in new industrial product situations
More, Roger A.
- In:
Journal of business research : JBR
14
(
1986
)
6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003634576
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