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Das Markenbild als Element fle...
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Markenartikel
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Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Huber, Frank
27
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Bauer, Hans H.
21
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Melewar, T. C.
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Chintagunta, Pradeep K.
15
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Wiedmann, Klaus-Peter
15
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
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Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
13
Herrmann, Andreas
13
Japutra, Arnold
13
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National Bureau of Economic Research
29
World Bank Group
21
Springer Fachmedien Wiesbaden
20
Europäische Kommission
12
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
NetLibrary, Inc
8
Verlag Dr. Kovač
7
FAO
6
International Trade Centre
6
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
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Axel Springer Verlag
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Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Nomos Verlagsgesellschaft
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Deutschland
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Food and Agriculture Organization of the United Nations
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4
United States / Congress / House / Committee on Agriculture / Subcommittee on Tobacco
4
United States Trademark Association
4
American Management Association
3
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
H. F. & Ph. F. Reemtsma <Hamburg>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
American Management Association / Marketing Division
2
American Management Association / Research and Development Division
2
Arbeitsgruppe Ökobilanzen
2
Bundesverband der Deutschen Industrie
2
Center for Economic Research <Tilburg>
2
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The journal of brand management : an international journal
290
Journal of business research : JBR
289
The journal of product & brand management
198
Journal of retailing and consumer services
165
The Trademark reporter
85
Markenartikel : das Magazin für Markenführung
78
Psychology & marketing
77
European journal of marketing : EJM
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing research : JMR
69
SpringerLink / Bücher
69
Journal of marketing
60
Journal of advertising research
56
Business horizons
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Marketing : ZFP ; journal of research and management
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of consumer marketing
38
Journal of marketing communications
37
Europäische Hochschulschriften / 5
36
IO-Management-Zeitschrift
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of fashion marketing and management
36
Journal of retailing
35
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
The PDMA handbook of new product development
35
International journal of hospitality management
33
European journal of marketing
32
Journal of international consumer marketing
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
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ECONIS (ZBW)
11,639
USB Cologne (EcoSocSci)
456
EconStor
47
USB Cologne (business full texts)
27
RePEc
16
ArchiDok
8
BASE
5
OLC EcoSci
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81
Managing product development for growth
Ibuka, Masaru
- In:
Management and growth : management's creative task in a …
,
(pp. 310-315)
.
1966
Persistent link: https://www.econbiz.de/10003585485
Saved in:
82
Industrial marketing and corporate planning : Marketing industriel et strategies de développment ; European Association for Industrial Marketing Research ; Association Europeenne p...
1970
Persistent link: https://www.econbiz.de/10003588315
Saved in:
83
The integrated approach to product planning : with a paper on consumer buying habits ; American Management Association
1957
Persistent link: https://www.econbiz.de/10003588784
Saved in:
84
Kooperation zwischen Handel und Industrie für die Entwicklung und Einführung eines neuen Produktes
Gledhill, C.
- In:
Distributions-Kooperation
.
1974
Persistent link: https://www.econbiz.de/10003590214
Saved in:
85
Organisation structures of experienced product innovators
Johne, F. A.
-
1984
Persistent link: https://www.econbiz.de/10003592547
Saved in:
86
Produktchancen - wie sich Gewinne und Verluste sicherer prognostizieren lassen
Kälberer, Gerhard
- In:
Management-Zeitschrift : IO
57
(
1988
)
10
,
pp. 443-446
Persistent link: https://www.econbiz.de/10003593738
Saved in:
87
Grundmauerschutzplatte (GMS)
Kägi, Jacques
- In:
IO : Management-Zeitschrift industrielle Organisation
47
(
1978
)
2
,
pp. 80-81
Persistent link: https://www.econbiz.de/10003595218
Saved in:
88
Elektronische Bauelemente BBC
Keller, Georges W.
- In:
IO : Management-Zeitschrift industrielle Organisation
47
(
1978
)
2
,
pp. 82-83
Persistent link: https://www.econbiz.de/10003602800
Saved in:
89
Informationen für die strategische Planung vo Produktionsinnovationen
Köhler, Richard
- In:
Distributionspolitik : Festgabe für Edmund Sundhoff …
,
(pp. 79-103)
.
1987
Persistent link: https://www.econbiz.de/10003605463
Saved in:
90
The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods
Kraushar, Peter M.
- In:
Esomar congress
(
1974
),
pp. 285-299
Persistent link: https://www.econbiz.de/10003607851
Saved in:
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